05 Dic

Sconti Natalizi

Il mese di Dicembre rappresenta per il mondo del parrucchiere un periodo importante per il vostro cassetto. Quando decidete di utillizzare promozioni e sconti siete già consapevoli di attivare strumenti che potrebbero essere notati dal vostro cliente in due differenti aspetti:
> il primo: potreste attivare l’elemento risparmio e farvi notare con conseguente accesso in salone;
> il secondo: farvi giudicare da un target di nicchia come un salone che non lavora e necessita di fare sconti per coinvolgere più clienti.
Vorrei consigliarti di considerare 5 punti essenziali che dovrebbero farti riflettere:
👉 1) l’anno scorso quanti accessi si sono verificati in salone? Sei riuscito a non creare disagi?
👉 3) Ho le mani (manodopera) per rispondere a nuovi clienti e fare più servizi?
👉 4) Saprei accogliere in modo adeguato tutti i clienti?
👉 5) Potrei rispettare a pieno i tempi di svolgimento dei servizi, senza creare ritardi?
E questi sono solo 5 dei tanti motivi che dovrebbero già darti una risposta.
Vorrei però soffermarmi di più sul 2° punto. Sono consapevole che molti di voi non hanno creato un progetto business per il 2016, e questo lasciatemelo dire è grave e non da sotto valutare, anche perchè se stai leggendo questo post sei un imprenditore parrucchiere e dovresti aver capito che oggi senza nozioni business non potrai andare molto lontano. Spero che il tuo primo buon proposito del nuovo anno sia proprio quello di voler creare un piano di sviluppo che sia garante del tuo successo e noi siamo qui proprio per aiutarti.
In conclusione la vera risposta è questa: a dicembre NON si fanno promozioni!! E’ il momento più forte del tuo lavoro e i clienti si rivolgono a te per essere sempre più belli ma soprattutto vogliono e cercano da te qualità, servizio e rapidità oltre ad una miriade di coccole sempre più esclusive.
Ti consiglio però di creare, in salone e fuori, un vero format Natalizio che sia pieno di interazioni ed incentivi da far sfruttare nel mese di Gennaio.
Spero di essere stato abbrastanza chiaro per qualsiasi ulteriore domanda non esitate a scrivermi.
Buon business a tutti!
Massimiliano Pepe
#impararefacendo #askbusiness #natale #marketing #business


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